Buying online
Buying on line, protecting your identity, and preventing
fraud
Keep the following tips in mind before you enter personal
information on a Web site or decide to make a purchase online:
- Deal with companies or individuals you know by reputation or
experience. If you aren't familiar with the company, do your
research. Find out their address and phone number. Do not conduct
business with a company that doesn't list a physical address or
telephone number on its Web site.
- Read the terms and conditions of the contract to make sure you
understand the delivery options, return policy, and product or
service warranty. For international transactions, ask for
information about the exchange rate and any applicable duties and
taxes.
- Look for a privacy policy. Be sure that you are comfortable
with how the company collects, protects, and uses your personal
information before you submit any details. Responsible marketers
have an "opt-out" policy, which allows you to choose whether your
information is shared with third parties.
- Ensure the business has a fair and clear process for submitting
complaints and/or cancelling orders.
- Make sure transactions are secure. Do not enter any financial
information if you see a broken-key or open padlock symbol on your
Internet browser. This means that the transaction is not secure and
could be intercepted by a third party. When the key is complete or
the padlock is locked, your browser is indicating a secure
transaction.
- Remember, unlike secure order forms on a Web site, e-mail
messages are not private. Do not send confidential personal or
financial information by e-mail.
- Check for endorsement by an association or a quality assurance
program. There are several "seals of approval" for Web sites that
confirm the credibility of the company and the Web site. Avoid spam
(unsolicited marketing e-mail) by being careful about disclosing
your e-mail address both on and off-line. Check a company's privacy
policy to find out whether your e-mail address could be shared with
other companies.
- Talk to your children about online activities. Instruct them to
keep their personal information private unless you
approve.
For more information, contact our Fraud Desk on 0207 601
6999.