Overview
As part of its work to determine how the 'Square Mile' and the
City of London Corporation are viewed, the City of London
commissioned Ipsos MORI, the opinion research company, to conduct
four separate surveys with City residents, City workers, City
businesses and senior City executives in 2006.
These surveys are commissioned by the City Corporation every
three years and are a high profile means of consulting the Square
Mile’s diverse population about its performance. Along with the
City of London’s existing feedback methods, the results help the
City of London shape its future priorities and demonstrate how it
is listening to its different audiences by addressing their key
concerns.
These surveys were undertaken to discover satisfaction levels
with the City as a place to live, work and run a business. It also
tested satisfaction with the City of London Corporation and its
services, tracking satisfaction levels over time and enabling
comparison with other areas.
Summary of 2006 survey results
Almost 1,400 people’s views were collected in spring/summer 2006
through a combination of methods – face to face, phone interviews,
postal questionnaires and online surveys.
While it is essential to avoid complacency, overall the results
are good and slightly better than the corresponding surveys from
2003.
The familiarity with the organisation has seen a significant
increase in the last three years with increases in net familiarity
of over 20% in all cases. There have also been large increases in
the numbers of residents, workers and businesses who feel that the
City of London keeps them informed about its services.
The results for satisfaction with the way in which the City of
London Corporation performs its functions are high and slightly up
compared to the 2003 surveys, and there are very high net
satisfaction figures across the four audiences. The figure recorded
three years ago for satisfaction with recycling facilities was
poor. Today this has been replaced by a net satisfaction score of
+80%, which is very encouraging.
There are majorities amongst Senior Executives and City
businesses who feel that the City of London Corporation’s role in
promoting the City of London and representing its interests at home
and abroad should be increased. Only 3% of each audience feel it
should be decreased.
The numbers who are satisfied with the City of London as a place
to live, work or run a business are all higher than three years
ago. There have also been large increases in the numbers of senior
executives who felt that the City is more attractive as an
operating centre and in providing an attractive working environment
compared to the 2003 survey.
Senior Executives clearly identify regulation as the single
biggest threat to the City’s long term status as a leading global
financial centre. Of the other competing centres only New York is
presently considered to be a significant threat to the City of
London.
Departments throughout the City of London are now working to
ensure that the information from these surveys feeds into the
development and review of their services.
Download a more detailed summary of the 2006
survey results here (439kb)
Download a PowerPoint presentation of the 2006
survey results here (277kb)
Download a summary of the 2003 survey results
here (236kb)
Contact
For more information on the
stakeholder ‘reputation’ surveys contact Adam Maddock, Public
Relations Office, 020 7332 1771 or
email.