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Face to Face (F2F) fundraising

Face-to-face (F2F) fundraising is the solicitation of a regular gift (usually monthly) to charity by a direct debit or a standing order. Face-to-face fundraisers are not authorised to make any request or collection for cash at that time.

Face-to-face fundraisers are sometimes referred to as 'chuggers'.

Information for charities

The Public Fundraising Regulatory Association (PFRA) is the charity-led membership body that self-regulates all forms of face-to-face fundraising.

The PFRA introduced new rules for street face-to-face fundraisers on 20 August 2012. The rules are contained in the PFRA Rule Book (Street F2F) and are intended to compliment the Institute of Fundraising’s Code of Fundraising Practice.

Under the rules, fundraisers must not:

  • follow a person for more than three steps
  • stand within three metres of a shop doorway, cashpoint, pedestrian crossing or station entrance
  • sign up to a Direct Debit anyone unable to give informed consent through illness, disability, or drink or drugs
  • approach any members of the public who are working, such as tour guides or newspaper vendors

Further to this, fundraisers must make a ‘solicitation statement’, ie disclose details about any fees that they are receiving; always terminate an engagement when they are clearly and unambiguously asked, by speech or body language, to do so; and prominently display details of the charity and the fundraiser.

Charities using face-to-face fundraisers in the City of London must comply with the PFRA rules.

Information for members of the public

If anyone wishes to complain about face-to-face fundraising in the City of London, please contact the Licensing Team by phone on 020 7332 3406 or send an email to the Licensing Team.

All complaints will be investigated to ensure compliance with the PFRA rules and any fundraisers not complying will be referred by the City Corporation to the PFRA under its complaints procedure.


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