Tourism Intelligence in the City - City of London
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Guildhall great hall and Guildhall Art Gallery

​We provide a range of services for visitors to the City. This page gives access to the data we collect to monitor the quantitative aspects of our visitors.

Some of the headlines from 2017 are below - download the full Facts of Tourism Report 2017 (380KB)

  • Number of visitors: 18.4 million
  • Total visitor spend: £1,763 million
  • No of overnight stays: 1,018 million (2.045 million room nights)
  • No of domestic visitors: 13.8 million
  • No of day visitors: 17.3 million
  • No of visits to City attractions: 6.59 million
  • No of businesses in tourism: 1,800*
  • % of workforce working in tourism: 8.1%**

* These figures are from 2017 and include arts, entertainment, recreation and other services, retail, and accommodation and food services.

**These figures are from 2016 and include arts, entertainment, recreation and other services, retail, and accommodation and food services.

We also regularly produce the following two reports as well as ad hoc monitoring and evaluation reports about City events

The City Visitor Monitor (CVM) is produced from the T-Stats online statistical software package developed by ACORN. It is intended to give an overview of how the City is tracking against a broad range of variables, giving insight into changes within them and the relationships between them. These are produced monthly with a delay to accommodate data lags.

The City Attraction Monitor (CAM) is produced from statistics collated by RJS Associates from data submitted by attractions across the City – the data is collective, not ascribable to individual attractions. It is solely concerned with comparisons and trends in footfall at the attractions with headline points drawn from this data. These are produced quarterly, feeding into an annual summary report.

Occasionally, we will also upload campaign and/or event monitoring and evaluation reports to this page. These reports help to demonstrate the effectiveness of our activities and inform our plans for future work in the visitor and cultural context. Below are the final monitorings and evaluation report of our Great Fire 350th anniversary commemoration delivered by Artichoke. The report was commissioned by Artichoke and the City Corporation and researched and written by the Audience Agency. A final monitorings and evaluation report can also be found on our season-long celebration of the City's Roman Heritage, Londinium, live music and audio event, House of Sound, and London Landmarks Half Marathon. The reports were commissioned by the City Corporation and researched and written by the Audience Agency.

City Visitor Monitor

City Attraction Monitor

Monitoring and evaluation reports for City events

More information

For more information, please contact us at visit@cityoflondon.gov.uk. To get an idea of the events and activities we're working on, and how we might work together more closely:

Visit the website – www.visitthecity.co.uk
Like us – facebook.com/visitthecity
Follow us – twitter.com/visitthecity
Pin us – pinterest.com/visitthecity
View us – flickr.com/visitthecity

Published:
08 October 2014
Last Modified:
13 August 2018

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