Tourism statistics

We produce regular reports monitoring visitor numbers at City attractions, ad hoc monitoring and audience evaluation reports about City events, and annual tourism impact reports.

Global tourism has been severely impacted by Covid-19 since the start of 2020

View the Facts of Tourism Annual reports for full details.

Visitors	2019 Figures (pre-Covid)	2020 Figures	2021 Figures
Number of visits	21 million	4.6 million	7.8 million
Total visitor spend	£2,104 million	£409 million	£756 million
Number of overnight stays	1.3 million	0.3 million	0.6 million
Number of day visits	19.7 million	4.3 million	7.2 million
Number of visits to City attractions	7.44 million	1.56 million	1.54 million

Types of Report

City Attractions Monitor

The City Attractions Monitor is produced from data submitted by attractions across the City – the data is collective, not ascribable to individual attractions. It is solely concerned with comparisons and trends in footfall at the attractions with headline points drawn from this data. These are produced quarterly, feeding into an annual summary report and the annual Facts of Tourism report.

Monitoring and evaluation reports for City events

The Event Evaluation reports help to demonstrate the effectiveness of our activities and inform our plans for future work in the visitor and cultural context. Audience evaluations are based on surveys and research, and are produced by a range of organisations depending on the event.

Facts of Tourism

The Facts of Tourism Annual Reports, produced by RJS Associates, provide an annual overview of tourism performance in the City of London. This includes an economic impact model drawing on data from a range of sources to provide estimates of tourism activity in the City of London. Additionally includes visitor numbers submitted by attractions across the City, and a summary of accommodation supply in the City.

Use the categories box to filter on City Attractions Monitor, Event Evaluation or Facts of Tourism.