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Tourism statistics

We produce reports monitoring visitor and attraction data, ad hoc monitoring and evaluation reports about City events and annual tourism impact reports. 

Facts of tourism 2019 - headline figures

Visitors Figures
Number of visits 21 million
Total visitor spend £2,104 million
Number of overnight stays 1.3 million
Number of day visits 19.7 million
Number of visits to City attractions 7.42 million
Number of businesses in tourism 1,800*
Number of jobs in tourism (FTE) 19,930

*This figure is from 2017 and include arts, entertainment, recreation and other services, retail, and accommodation and food services.

City Attraction Monitor

The City Attraction Monitor is produced from statistics collated by RJS Associates from data submitted by attractions across the City – the data is collective, not ascribable to individual attractions. It is solely concerned with comparisons and trends in footfall at the attractions with headline points drawn from this data. These are produced quarterly, feeding into an annual summary report.

Monitoring and evaluation reports for City events

These reports are final monitoring and evaluations and help to demonstrate the effectiveness of our activities and inform our plans for future work in the visitor and cultural context.