Tourism statistics
We produce reports monitoring visitor and attraction data, ad hoc monitoring and evaluation reports about City events and annual tourism impact reports.
| Visitors | Figures |
|---|---|
| Number of visits | 21 million |
| Total visitor spend | £2,104 million |
| Number of overnight stays | 1.3 million |
| Number of day visits | 19.7 million |
| Number of visits to City attractions | 7.42 million |
| Number of businesses in tourism | 1,800* |
| Number of jobs in tourism (FTE) | 19,930 |
*This figure is from 2017 and include arts, entertainment, recreation and other services, retail, and accommodation and food services.
City Attraction Monitor
The City Attraction Monitor is produced from statistics collated by RJS Associates from data submitted by attractions across the City – the data is collective, not ascribable to individual attractions. It is solely concerned with comparisons and trends in footfall at the attractions with headline points drawn from this data. These are produced quarterly, feeding into an annual summary report.
Monitoring and evaluation reports for City events
These reports are final monitoring and evaluations and help to demonstrate the effectiveness of our activities and inform our plans for future work in the visitor and cultural context.