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Facts of tourism

Visitors Figures
Number of visitors 18.4 million
Total visitor spend £1,763 million
No of overnight stays 1,018 million (2.045 million room nights)
No of domestic visitors 13.8 million
No of day visitors 17.3 million
No of visits to City attractions 6.59 million
No of businesses in tourism 1,800*
% of workforce working in tourism 8.1%**

* These figures are from 2017 and include arts, entertainment, recreation and other services, retail, and accommodation and food services.

**These figures are from 2016 and include arts, entertainment, recreation and other services, retail, and accommodation and food services.

Download the full Facts of Tourism Report 2017 (380KB)

We also regularly produce two reports and ad hoc monitoring and evaluation reports about City events

City Visitor Monitor

The City Visitor Monitor (CVM) is produced from the T-Stats online statistical software package developed by ACORN. It is intended to give an overview of how the City is tracking against a broad range of variables, giving insight into changes within them and the relationships between them. These are produced monthly with a delay to accommodate data lags.

City Attraction Monitor

The City Attraction Monitor (CAM) is produced from statistics collated by RJS Associates from data submitted by attractions across the City – the data is collective, not ascribable to individual attractions. It is solely concerned with comparisons and trends in footfall at the attractions with headline points drawn from this data. These are produced quarterly, feeding into an annual summary report.

Monitoring and evaluation reports for City events

These reports are final monitoring and evaluations and help to demonstrate the effectiveness of our activities and inform our plans for future work in the visitor and cultural context.

The reports were commissioned by the City Corporation and researched and written by the Audience Agency.

London’s Burning: A festival of arts and ideas 30 August - 4 September 2016 (2MB)

The report was commissioned by Artichoke and the City Corporation and researched and written by the Audience Agency.

More information

visit@cityoflondon.gov.uk

Published:
08 October 2014
Last Modified:
10 December 2018

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